Between November 2014 – October 2015 Drop City, Newcastle presented eight exhibitions in our gallery at 20 South Street. Since it is Drop City’s ambition to work with artists who are at various stages of their careers and whose practices have a particular reference to Drop City and its founders motivations, the gallery space allowed for an intense and complex relationship to develop between artists and audiences during our first year.

As our location at 20 South Street closed for re-development, we are excited to take this opportunity to explore more ways to open up diverse and dynamic potential for our activity and engagement with the city.



5 – 28 November 2014

Drop City, Newcastle
at 20 South Street




The Xpanded Format (xf) series is a new body of work that relates to Brög’s ongoing experimentation towards:

sculpture as distribution as sculpture
distribution as sculpture as distribution

sculpture as magazine as sculpture
magazine as sculpture as magazine

sculpture as exhibition as sculpture
exhibition as sculpture as exhibition

The xf series, launched in 2012, has developed from Brög’s interests in crossmedia strategies and the potential of delivery within his practice. It aims to add to the above outlined thematic field from a different set of parameters.

In Drop City’s premiere exhibition, Brög presents the latest form of xf, emphasising his concern with the act conceptual art plays within the wider breadth of his practice, spanning painting, sculpture, architecture, design, distribution, and the publishing of SITEmagazine.

Since 1998 SITE has taken the form of a published magazine, live event, exhibition and commercial gallery. Founded by Ralf Brög, Sven Lütgen and Petra Rinck, SITE is inherently an artist led project that extends artists practises to the aspects of presentation, distribution and publication.

SITE is an experimental crossmedia platform concerned with producing, exhibiting and distributing art and art related material. It is an ideal conceptual arena for art; it is idealistic, romantic, utopian, concrete and real at once. It includes potentially any topic, style or strategy as long as the overall manouvre relates to critical art discourse in particular. SITE is an artist enterprise, which pushes selforganisation, cooperation and individual interference.

Born in Stuttgart in 1967, Brög has been a key presence in Düsseldorf’s art scene. Negotiating experimental innovative formats to exhibit and distribute art, he works across mediums and formats at once as artist and as publisher.

Recent exhibitions include Kunstsammlung Nordrhein-Westfalen, Düsseldorf; Pori Art Museum, Pori, Finland; Petra Rinck Galerie, Düsseldorf; Quadriennale Düsseldorf; Kunst Allianz, Berlin; LWV, Münster; Das Seewerk, Moers


Launch of SITEmagazine 13: Objet perdu
Tuesday 18 November
19:00 – 22:00
at Kunsthalle Düsseldorf, Grabbeplatz 4
With our first exhibition at Drop City Newcastle, we also present our first event outside of the city. Please join us together with SITE to celebrate the launch of SITEmagazine 13: Objet perdu in the setting of Kunsthalle Düsseldorf.

Introductory Discussion with:

Gregor Jansen (Director Kunsthalle Dusseldorf)
Prof. Mischa Kuball (KHM Cologne)
Ralf Brög (publisher SITE)
Prof. Dirk Matejovski (Heinrich-Heine-University of Dusseldorf)

Followed by lecture by:

Jan Ossowicz (Institute for Media and Cultural Studies, Dusseldorf):
“Lost Cities of pop culture – Work at Düsseldorf Pop-myth”


Exhibition Finissage
& UK launch of SITEmagazine 13: Objet perdu
28 November, 20:00 – 22:00
at Drop City, 20 South Street, Newcastle


Join us to celebrate and say tschüss to our first exhibition. It will also be the second part of the launch of SITEmagazine 13: Objet perdu, with new editions by Dan Holdsworth and Alwin Lay on view. Ralf Brög will also be present to discuss the new issue and history of SITE.

SITEmagazine 13: Objet perdu feutures new and commissioned works by G. Leddington, Alwin Lay, Rozbeh Asmani, Bettina Haiss/Petra Hollenbach, Christoph Schellberg, Dan Holdsworth, Mischa Kuball, Andreas Wegner. With new editions by Thomas Grünfeld, Dan Holdsworth, Alwin Lay.


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